The ticketing platform built for elite UK sports teams that want their first-party fan file back — and dynamic pricing with loyalty guardrails the press can't write a story about.

// How it works

The 2025 Premiership Rugby fan-data audit showed only one of ten clubs runs SSO across all touchpoints; the rest see attendance but cannot retrieve full first-party fan records from their primary provider. Every renewal pipeline, sponsor pitch and CRM build starts behind an aggregator paywall.

INTIX is white-label primary ticketing under the club brand, with first-party fan identity exportable via open APIs and real-time webhooks. The fan record lives in the club's CDP, not the platform's database — addressable from day one.

// How it works

Most elite UK clubs juggle multiple competitions across one season — county cricket sells four formats, Premiership Rugby clubs run senior + women's + LV Cup, Super League franchises split league + Magic Weekend + Challenge Cup, Premier League clubs add cup runs and women's-tier fixtures. The incumbent stack typically requires a separate tenant per competition, so the same supporter appears as three or four unconnected records.

On INTIX, one tenant runs every competition the club hosts with one supporter identity across all of them. When the league switches central platform mid-cycle (as the 2026 Magic Weekend rollout demonstrated), the club's member graph survives — INTIX is the club-owned tenant with portable identity that league sales channels can layer on top of, not replace.

// How it works

Dynamic pricing has become a reputational flashpoint across UK elite sport — Premier League backlash in 2025, Saracens walk-back in 2026/27, FIFA World Cup 2026 minimum-price controversy. The buyer wants flex on high-demand fixtures but cannot ring-fence concessions and loyal renewers from the algorithm.

INTIX ships per-cohort price rules at the basket layer: member, concession, away supporter, premium hospitality, junior. Each cohort gets its own override on dynamic logic. Flex captures upside on neutral demand; loyal supporters and concession holders never see surge pricing. And because the fan-identity layer is one tenant, sponsor activation reporting rolls up across ticket, F&B, retail, app and partner data — no separate KORE / Two Circles licence.