Maidenhead United Football Club has appointed INTIX as its exclusive ticketing, season ticket and fan engagement technology partner, marking another significant step in INTIX's growing footprint across UK football.
The partnership goes well beyond ticketing. INTIX will deliver a fully branded platform covering ticketing, season tickets, junior registrations, and a custom reserved seating build for York Road and the new stadium, all underpinned by an in-built CRM and real-time reporting dashboard that puts the club in full control of its fan data.
That last point is where the real value lies. Most clubs sell a ticket and lose the customer. With INTIX, Maidenhead United will know exactly who is in their stadium, how they're engaging, and what it takes to bring them back. That insight means the commercial team can make smarter decisions on everything from pricing to loyalty, and build the kind of deep fan relationships that drive sustainable growth.
Sian Lancaster, Commercial Director at Maidenhead United FC, said the partnership is a natural fit for the club's ambitions.
"It's been a fantastic season for Maidenhead United, reaching the playoffs and winning Best Community Scheme at the 2026 Football Business Awards is a real reflection of what this club stands for," Lancaster said.
"But we want to keep building. INTIX gives us everything we need in one place, the ticketing, the data, the commercial tools. We're not just managing tickets anymore, we're building a picture of who our fans are and how we grow with them. That's exactly what a club with our ambitions needs," Lancaster said.
Skye Larson, UK General Manager of INTIX, said the Maidenhead partnership reflects the momentum INTIX is building across UK football.
"We're thrilled to be partnering with Maidenhead United, a club with real ambition and the mindset to match it," Larson said.
"We're growing fast in the UK and this partnership is another example of clubs and event organisers recognising that the right technology gives them the tools to succeed both on and off the pitch. Real-time data, direct marketing capability, and complete ownership of your fan relationships, that's what we bring. And we can't wait to get to work," Larson said.
INTIX and Maidenhead United FC look forward to building a long-term partnership that strengthens the club's commercial foundations and elevates the experience for every fan through the gate.
Image: York Road, Maidenhead