New Year's Eve is one of the biggest events of the year—people are eager to celebrate, and it's a prime opportunity for venues to not only sell tickets but also gather invaluable insights about their audience. Whether you're hosting a small pub event or a large-scale festival, having a smart ticketing solution like INTIX in place can make all the difference, not just for your NYE success, but for building momentum throughout the year.
Gather Crucial Data to Fuel Future Growth
The excitement of New Year's Eve provides a perfect opportunity to gather valuable data about your event attendees. With INTIX, you'll know exactly who is purchasing tickets and how many people will be attending. This gives you real-time insights into your audience demographics, preferences, and purchasing habits. But it doesn't stop there—the data you collect can set the foundation for future event planning.
By understanding who attended your NYE events, you can refine your marketing strategies and tailor future events to your audience's interests. For example, some of our existing clients have been selling tickets all year with INTIX and have grown their audience database by 500%. Now, they can communicate directly with their fans whenever they have an event or special occasion to ensure they pack out their venue.
Streamline Communication and Boost Engagement
One of the most powerful features of INTIX is its ability to help you connect directly with your ticket buyers. Through email marketing, push notifications, and personalised communication, you can engage your audience before, during, and after your New Year's Eve event. This not only enhances their experience but also opens up opportunities for future engagement.
With INTIX's integrated marketing tools, you can easily send targeted emails or push notifications to your attendees, keeping them informed about upcoming events and encouraging them to return for more. By building that direct connection with your fans, you foster loyalty and maximise repeat attendance at your events year-round. To take commercial opportunities to the next level, some clients are even using INTIX as a point of sale at the bar to track how many drinks each attendee purchases and which times of day or night are the most popular for certain beverages. This data helps them negotiate better prices with drink suppliers and even secure sponsorship opportunities.
Why Choose INTIX?
INTIX is more than just a ticketing platform. Here's why thousands of event organisers choose us:
- All-in-one Data Integration: We integrate all your event data in one place, accessible live at any time on a dashboard.
- Data Ownership: Your data is your data. With INTIX, you own it—no need to request anything from us - it's already yours!
- Immediate Payouts: Unlike other platforms, INTIX ensures you get paid right away, not after the event.We do not hold onto your money at any point at all.
- Mobile Optimisation: With 80% of tickets purchased on smartphones, our platform is optimised to reduce abandoned carts and increase sales.
- Flexible Payment Options: We offer AfterPay and ZipPay for higher-priced tickets, allowing your customers to pay in instalments, boosting affordability and ticket sales.
Gender Progressiveness: Leading the Way
At INTIX, we pride ourselves on not only being a leader in ticketing solutions but also in promoting gender diversity. We are proud to have a higher than average female workforce, with 50% of our team comprised of women and half of our executive leadership positions held by women. This commitment to inclusivity and progressiveness is just one of the many ways we strive to make a positive impact within the industry.
Beyond New Year's Eve: Building Year-Long Relationships
While New Year's Eve may be the star of the show, it's just the beginning. Using INTIX for your NYE event lays the groundwork for driving attendance and engagement throughout the year. By utilising our robust data collection and communication tools, you can ensure that your attendees come back to future events, whether it's another big holiday celebration or a smaller, more intimate gathering.
Conclusion
New Year's Eve is more than just one night—it's an opportunity to gather insights that can impact your entire event calendar. With INTIX, you'll not only sell more tickets but also build stronger connections with your audience, turning one-night revellers into year-round fans. Make this New Year's Eve the start of something bigger with INTIX.
Don't miss out on the chance to capitalise on this year's NYE celebrations. Start planning now, and make every event in 2025 a success!
To get started, contact sales@intix.com or visit intix.com.au. Read more about how INTIX helps clubs and venues grow their audience: Nightclub Audience Management and Marketing.