How Brisbane Tigers are Achieving Significant Growth and Fan Engagement with INTIX

The Brisbane Tigers have powerfully demonstrated the transformative impact of INTIX's platform on audience growth and fan engagement. 

At a Glance:
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<li aria-level="1">Challenge: The Brisbane Tigers needed a robust and scalable solution to capture audience data, streamline their ticketing process, and significantly grow their fan base and membership, particularly given their lack of a pre-existing digital CRM. This was particularly important with the variety of events/matches being conducted at their ground.&nbsp;</li>
<li aria-level="1">Solution: The Brisbane Tigers partnered with INTIX to leverage our comprehensive ticketing, data analytics, and marketing tools.</li>
<li aria-level="1">Results:
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<li aria-level="2">Doubled their audience database.</li>
<li aria-level="2">Successfully implemented their first-ever match-day membership program.</li>
<li aria-level="2">Achieved more targeted, relevant, and effective fan engagement efforts.</li>
<li aria-level="2">Gained critical insights into fan behaviour for strategic decision-making.</li>
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The Challenge:
Prior to partnering with INTIX, the Brisbane Tigers faced a significant challenge common to many clubs in the Queensland Rugby League (QRL) – a lack of a digital CRM and an organic database. This meant the club struggled to efficiently capture fan data, understand their audience, and effectively engage with supporters. The manual processes for ticketing were cumbersome, hindering efforts to grow attendance and offer premium experiences. The Tigers needed a solution that could not only streamline ticket sales but also build a foundational understanding of their fan base to drive sustainable growth and foster deeper connections.
The Solution:
The Brisbane Tigers strategically selected INTIX to implement its comprehensive platform, gaining access to a suite of powerful tools designed to address their specific needs:
<ul>
<li aria-level="1">Robust Data Capture &amp; Audience Insights: INTIX's ticketing system became the primary tool for capturing valuable fan data, including demographics, contact information, and specific preferences through custom form fields. This allowed the Tigers to gather crucial details like junior supporter information and geographic data. The INTIX Administrator app provided real-time data and insights into audience behavior, enabling the club to track ticket sales, revenue, and attendance, and understand fan demographics.</li>
<li aria-level="1">Integrated Marketing Suite: The Tigers effectively leveraged INTIX's marketing suite to deepen fan engagement. By using the platform’s email marketing tools, they have delivered tailored messaging based on fan behaviour, including ticket purchases and attendance history. This has enabled them to send highly relevant offers, match-day reminders, and post-game content such as match reviews—strengthening fan relationships and improving both open rates and campaign conversions.
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<li aria-level="1">Advanced Audience Segmentation: The data captured through INTIX's custom form fields allowed the Brisbane Tigers to build well-defined audience segments. This enabled more personalised communication with key groups such as Junior Tigers members, first-time attendees, corporate guests, and regional supporters. As a result, engagement efforts are more targeted, relevant, and effective in driving growth and retention.</li>
<li aria-level="1">Flexible Ticketing and Membership Management: INTIX provided the capability to offer a seamless purchasing experience for fans, from general admission to premium options. This was critical for the successful launch of their new offerings.</li>
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Implementation &amp; Results:
The partnership with INTIX has yielded impressive and tangible results for the Brisbane Tigers:
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<li aria-level="1">Doubled Audience Database: Coming from a position with no digital CRM, the Brisbane Tigers have successfully doubled their audience database since implementing INTIX, providing a critical foundation for future growth and engagement initiatives.</li>
<li aria-level="1">Successful Launch of First-Ever Matchday Membership: The Tigers successfully introduced a matchday membership for the first time with plans to ingrain, and grow, this club feature over the next few years.</li>
<li aria-level="1">Enhanced Offering with Reserved Seating: A key feature of their new membership program was the integration of reserved seating, enhancing the overall package.</li>
<li aria-level="1">Improved Fan Engagement &amp; Retention: Through targeted communication and data-driven insights, the Brisbane Tigers have significantly deepened their fan engagement, leading to stronger relationships and increased retention.</li>
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Client Quote: Brisbane Tigers &amp; INTIX "INTIX has truly transformed how we engage with our fans and manage our audience data, significantly strengthening fan connections and boosting both our email open rates and campaign conversions."
"INTIX has allowed us to now capture invaluable fan data, making our engagement efforts&nbsp; far more targeted, relevant, and effective in driving both growth and retention."
"The introduction of our matchday membership, a first for Brisbane Tigers, has been incredibly successful thanks to INTIX. The platform offers a variety of flexible options, catering to fans looking for premium experiences or multi-game purchasing.”&nbsp;
“The online purchasing experience has been seamless and incredibly easy for our fans. Crucially, the ability to offer reserved seating has been central to the appeal of these memberships. By guaranteeing access to premium seating areas, we've significantly enhanced the overall value of our packages, elevating our fan offering."
— Roxanne Tuugavao Soe, Business Development Manager, Brisbane Tigers
Conclusion:
The Brisbane Tigers have powerfully demonstrated the transformative impact of INTIX's platform on audience growth and fan engagement. By leveraging INTIX's capabilities to capture, segment, and utilise fan data, the club has not only streamlined its operations but also created a more personalized and valuable experience for its supporters. This strategic move has positioned the Brisbane Tigers for sustained success within the Queensland Rugby League, setting a new standard for how clubs can connect with their fan base and drive significant growth.